山海遺風(fēng)
Qingdao Non-Widow
創(chuàng)意總監(jiān)? 文成武↖字體設(shè)計? 洪美玲↖創(chuàng)意團(tuán)隊? 一冊品牌
設(shè)計背景
百姓日用即道源自明代王艮的觀點，強調(diào)非遺與老百姓日常生活緊密相連，老百姓日常的生活條理之處，就蘊含著圣人所遵循的道理，體現(xiàn)非遺在百姓生活中的重要性與普遍性。
非遺與百姓生活
非遺涉及老百姓的吃、住、行、說、唱、喜、怒、哀、樂等各個方面，是根植于鄉(xiāng)土、生長于民間的藝術(shù)，貫穿民眾日常吃穿住行、年俗節(jié)慶、勞作休憩、人際往來等生活場景。
語境置換與當(dāng)代表現(xiàn)
圖形：包含“深埋于沃土的根、延綿不絕”“燃起于心中的火、灼烈不息”“傳頌于人間的樂、永世流傳”“守千年文明之璀璨、尋傳統(tǒng)文化之根脈”等元素，體現(xiàn)非遺在當(dāng)代圖形表現(xiàn)上對傳統(tǒng)文化內(nèi)涵的挖掘與傳承。
文字：從五四運動到五四廣場，再聯(lián)系到魯迅先生的《新青年》，體現(xiàn)非遺在當(dāng)代文字表達(dá)上與歷史文化、時代精神的關(guān)聯(lián)。
探討將具有地方特色的非遺元素，以當(dāng)代的方式進(jìn)行應(yīng)用，使其成為具有代表性的“超級符號”，融入現(xiàn)代生活。
↖Derived from the viewpoint of Wang Gen in the Ming Dynasty, it emphasizes that intangible cultural heritage is closely related to people's daily life. The people's livelihood contains the principles followed by saints, which reflects the importance and universality of intangible cultural heritage in people's lives.
Intangible cultural heritage involves people's diet, residence, travel, conversation, singing, joy, anger, sorrow and happiness. It is an art rooted in the countryside and grown among the people. It runs through people's daily diet, clothing, residence, travel, New Year festivals, work and rest, interpersonal communication and other life scenes.
Graphics: Contains elements such as "roots buried deep in fertile soil, continuous", "fire ignites in the heart, constantly burning", "joy spreads throughout the world, eternal", "guarding the glory of thousands of years of civilization, looking for the roots of traditional culture", etc., reflecting the excavation and inheritance of traditional cultural connotations by contemporary graphic expression of intangible cultural heritage.
Text: From the May Fourth Movement to the May Fourth Square, and then to Mr. Lu Xun's "New Youth", it reflects the relationship between intangible cultural heritage and historical culture and the spirit of the times in contemporary text expression.
Explore the contemporary application of intangible cultural heritage elements with local characteristics, making them a representative "super symbol" and integrating them into modern life.
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