山海經
SAN KAI MADE
創意總監? 文成武↖字體設計? 洪美玲↖創意團隊? 一冊品牌
外師造化 中得心源↖↖↖“山海經”字體原型來自中國書法大家的作品集,那么通過轉譯回到當代的語境下重新表現他,那么這也是我們山海潮創的初心,讓山海經喚醒東方神韻,探尋山海經的新生。
返本開新 返本開新↖↖↖如果把它放在文字語境中,那么“本”就是最原始的“元”,“開新”離不開“本”,做為創新的來源,離不開“元”,才能創新,才能開新設計。返本是最純粹的東西,是心靈深處的根本。那么山海經中的神話故事放在今天任然會受到年輕人的青睞,但是語境轉換我們需要對圖形表現形式的轉換。
以刀為筆 以筆為刀↖↖↖回到那個本源的地方,刀是書寫書刻的工具,回到文字誕生的語境中它是偉大的,在那個語境中它有它自身優勢而誕生的文字,我們需要對語境和工具的轉換,不變是本源,變是邊界。以刀為筆復刻了文字,需要用當代語境下的工具來學習刀為工具的所長之處;在當代語境下是以當代的工具像刀一樣直擊靈魂。
↖Learn from nature and get the source of the heart↖↖↖The prototype of the "Classic of Mountains and Seas" font comes from the collection of works of Chinese calligraphy masters. Then through translation and returning to the contemporary context to re-express it, this is also the original intention of our Shanhaichaochuang, to let the Classic of Mountains and Seas awaken the oriental charm and explore the rebirth of the Classic of Mountains and Seas.
Return to the roots and create new things Return to the roots and create new things↖↖↖If it is placed in the context of words, then "root" is the most primitive "yuan", and "creating new things" cannot be separated from "root". As the source of innovation, it is inseparable from "yuan" to innovate and create new designs. Returning to the roots is the purest thing and the root of the soul. Then the mythological stories in the Classic of Mountains and Seas will still be favored by young people today, but the context conversion requires the conversion of graphic expressions.
Using a knife as a pen Using a pen as a knife↖↖↖ Return to the origin. The knife is a tool for writing and engraving. Returning to the context where the characters were born, it is great. In that context, it has its own advantages. We need to transform the context and tools. The unchanging is the origin, and the changing is the boundary. Using a knife as a pen reproduces the characters. We need to use tools in the contemporary context to learn the strengths of the knife as a tool; in the contemporary context, it is to use contemporary tools like a knife to hit the soul directly.

















青島非遺
Qingdao Non-Widow

紙戲中國
Special Paper Design

超越設計
37-Bit Design

山海經
SAN KAI MADE

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Institute of Instrumentation

紙樣設計
北極金尚成紙業

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甘肅黃小米
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延邊有機大米
長白山有機大米

盛世美顏
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航天飛船文創

波士頓科學
波士頓科學月歷設計

明星-黃明昊JUSTIN 服裝包裝設計
TWOEX 2

Hagaday
Hagaday 畫冊編排設計

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諸事如意 晉華有禮
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天王表30周年畫冊設計
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吖小仙
仙女都愛吃的零食

中國造紙博物館
形象設計

國家藝術基金會專案設計
National Art Foundation project design

cctv13畫冊設計
Chris Trivizas

東方紫苑
Oriental Aster
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